Hello there, I'm Heather Kuhlman!

At Cinder & Sage Virtual Services, I specialize in helping luxury travel advisors scale with grace. Coming from a unique background blend of education, artistry, leadership, and communication, my virtual assistant services are built on a foundation of deep listening, creative strategy, and attention-to-detail execution. With over 3.5 years spent vetting top advisors in the luxury travel space, I intimately understand the challenges of balancing five-star client care with the back-end need to be organized. Let me help by bringing the calm to your chaos—and the spark to your business vision!

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Newly added Q4 Service - Data Migration!

If you’ve been meaning to make the move from Travel Joy to Tern (or the reverse or any other CRM), this is your sign to get it done before the year wraps up.

Cinder & Sage can help you transfer your contacts, setting you up for starting Q1 fresh, organized, and ready to grow.

We’ll make the switch seamless — no chaos, no missed data, just a smooth handoff that sets you up for success.

Finish strong. Start fresh.
Let’s talk about your migration today.

★ Start My Migration

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The Secret Sauce to Scaling as a Luxury Travel Advisor: Systems + Support

May 20, 2025

Let’s get real: you didn’t start your travel business to be buried in logistics.You started it to craft experiences. Inspire wanderlust. Work with high-end clients who trust your magic.But when the business grows, the chaos creeps in. Suddenly, you're the CEO and the assistant and the social media manager and the client concierge and the vendor liaison… and maybe a little burnt out.Here’s your permission slip to stop doing everything yourself. Why Systems Matter ...

Inbox Avalanche- How Missed Emails Cost You More Than You Think

May 13, 2025

There’s nothing sexy about email.And yet, every unread message, missed follow-up, or overlooked detail has the power to sabotage your entire client experience.If your inbox looks more like an avalanche than a workflow… it’s time to dig out—with help.The Real Cost of an Overwhelmed InboxHere’s what email chaos is really costing you:Missed opportunities (that quick “yes” from a high-end supplier? Buried.)Mental fatigue from context-switching 800 times a ...

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Spinning more plates than a baggage carousel at peak season? I’ve got you. Share a bit about what’s going on behind the scenes, and I’ll be in touch to explore how Cinder & Sage can bring calm to the chaos, streamline your workflow, and help you stay focused on the journey ahead.

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