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Hello there, I'm Heather Kuhlman!

At Cinder & Sage Virtual Services, I specialize in helping luxury travel advisors scale with grace. Coming from a unique background blend of education, artistry, leadership, and communication, my virtual assistant services are built on a foundation of deep listening, creative strategy, and attention-to-detail execution. With over 3.5 years spent vetting top advisors in the luxury travel space, I intimately understand the challenges of balancing five-star client care with the back-end need to be organized. Let me help by bringing the calm to your chaos—and the spark to your business vision!

Administrative Services

ADMINISTRATIVE TASKS: - commission reporting - confirming bookings with suppliers - research ITINERARIES: - creation and publication - quotes and proposals - library build out FORMS: - credit card authorizations - client profile forms - travel questionaires ACCOUNTING: - commission reconciliation - follow up on unpaid commission

Marketing Services

SOCIAL MEDIA: - scheduling - email marketing - content strategy/brainstorming

Strategy Services

Work with Heather with the goal of - developing streamlined communication - delegation strategies - organization - onboarding/training - brainstorming

Discovery Intake Form

Marketing Intake Form

IC Agreement

Onboarding Form

Pricing Guide and Emergency Services

Emergency Form

The Secret Sauce to Scaling as a Luxury Travel Advisor: Systems + Support

May 20, 2025

Let’s get real: you didn’t start your travel business to be buried in logistics.You started it to craft experiences. Inspire wanderlust. Work with high-end clients who trust your magic.But when the business grows, the chaos creeps in. Suddenly, you're the CEO and the assistant and the social media manager and the client concierge and the vendor liaison… and maybe a little burnt out.Here’s your permission slip to stop doing everything yourself. Why Systems Matter ...

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Inbox Avalanche- How Missed Emails Cost You More Than You Think

May 13, 2025

There’s nothing sexy about email.And yet, every unread message, missed follow-up, or overlooked detail has the power to sabotage your entire client experience.If your inbox looks more like an avalanche than a workflow… it’s time to dig out—with help.The Real Cost of an Overwhelmed InboxHere’s what email chaos is really costing you:Missed opportunities (that quick “yes” from a high-end supplier? Buried.)Mental fatigue from context-switching 800 times a ...

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Spinning more plates than a baggage carousel at peak season? I’ve got you. Share a bit about what’s going on behind the scenes, and I’ll be in touch to explore how Cinder & Sage can bring calm to the chaos, streamline your workflow, and help you stay focused on the journey ahead. 
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WAYNESVILLE, NC
CONTACT